Crafting Unique Brand Identities
WHERE BRANDS MEET PEOPLE.
Hi, I'm Giselle — graphic designer and branding expert. I create logos, branding, and digital content that feel authentic and connect with the right audience. Let’s bring your vision to life.
The Software Behind the Strategy
Scroll down
to see projects
Meet Giselle
I’m Giselle—a graphic designer and branding expert based in Austin. I specialize in logos, branding, and digital content that tell meaningful stories and feel authentic.
Logos
Branding
Curator
Digital Content
Typography
Merch Design
Product Display
Brand Designer
Michael Cox Services
Currently
Brand Designer
Michael Cox Services
Currently
Brand Designer
Whole Life Priorities
April 2025
Brand Designer
Whole Life Priorities
April 2025
Branding & Curator
Victory City: Women's Night Branding
March 2025
Branding & Curator
Victory City: Women's Night Branding
March 2025
Recent Works
Design process
Process
crafting bold visuals that inspire and elevate brands with thought process.
Brand Strategy
My brand strategy process includes in-depth research and brand ideation to ensure every decision is rooted in purpose. I dive into market trends, audience insights, and competitor analysis to build a strong foundation, then develop creative concepts that align with your brand’s vision and values.
1
Brand Strategy
My brand strategy process includes in-depth research and brand ideation to ensure every decision is rooted in purpose. I dive into market trends, audience insights, and competitor analysis to build a strong foundation, then develop creative concepts that align with your brand’s vision and values.
1
Design Execution
Once the strategy is in place, I move into the brand execution phase—this is where the visual identity comes to life. From logos and color palettes to typography and brand collateral, every design decision is crafted to reflect your brand’s purpose and connect with your audience.
2
Design Execution
Once the strategy is in place, I move into the brand execution phase—this is where the visual identity comes to life. From logos and color palettes to typography and brand collateral, every design decision is crafted to reflect your brand’s purpose and connect with your audience.
2
Fin
The final step is brand finalization, where everything comes together. I deliver all brand assets in organized, ready-to-use formats, along with a comprehensive brand guideline that outlines how to use your new identity consistently across all platforms. This ensures your brand remains cohesive, professional, and impactful long after launch.
3
Fin
The final step is brand finalization, where everything comes together. I deliver all brand assets in organized, ready-to-use formats, along with a comprehensive brand guideline that outlines how to use your new identity consistently across all platforms. This ensures your brand remains cohesive, professional, and impactful long after launch.
3
Design services
Services
I specialize in logo design, brand identity, and digital content that tells a story. I also curate product and merchandise displays for women-led brands, helping them present their offerings with style and purpose.
Logos
Branding
Digital Content
Curator
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Product Design
Bringing your brand to life through high-fidelity product mockups, giving you a clear, realistic preview of how your packaging and visuals will stand out in the real world.
Product Design
Bringing your brand to life through high-fidelity product mockups, giving you a clear, realistic preview of how your packaging and visuals will stand out in the real world.
Brand Design
Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.
Brand Design
Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.
Mock-up Design
Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.
Mock-up Design
Tailored design mockups that align perfectly with your brand's aesthetic — because every detail matters when showcasing your product's true potential.
Slide Decks
Copywriting
Brand Graphics
Brand Migration
Package Design
Branding
Optimization
Brand Landing Pages
Social Media
Icons
Brand Visibility
Brand Integrations
Reviews
Love Notes from Clients
Real feedback from clients who trusted my design expertise to elevate their brands successfully.
Jensine C.
Shine Through Strenght Physical Therapy
" I just wanted to take a moment to express my gratitude for all the work you did in bringing my brand to life. Going into this process, I didn’t have a clear vision, but you guided me every step of the way and created something truly special that I love. "
5.0
Liz A.
Founder of Southern Flor Co.
"Their attention to detail, creativity, and professionalism exceeded my expectations. They didn’t just create a logo—they crafted a brand identity that feels authentic, cohesive, and impactful."
5.0
Lauren K.
LM Designs + Photography
"Working with Giselle was an absolute privilege. As her manager, I saw firsthand her exceptional creativity, strategic mindset, and dedication to delivering high-quality work. "
5.0
Michael S. Cox
Professional Counselor
"Giselle not only brought an expert level of knowledge to the content she created but captured me as a person in my professional and personal life. I have been through a Brand Redesign and a Brand development . . . Answering the questionnaire provided space for me to think through these things . . . To be completely transparent, it informed my business plan to a great degree."
5.0
Jensine C.
Shine Through Strenght Physical Therapy
" I just wanted to take a moment to express my gratitude for all the work you did in bringing my brand to life. Going into this process, I didn’t have a clear vision, but you guided me every step of the way and created something truly special that I love. "
5.0Liz A.
Founder of Southern Flor Co.
"Their attention to detail, creativity, and professionalism exceeded my expectations. They didn’t just create a logo—they crafted a brand identity that feels authentic, cohesive, and impactful."
5.0Lauren K.
LM Designs + Photography
"Working with Giselle was an absolute privilege. As her manager, I saw firsthand her exceptional creativity, strategic mindset, and dedication to delivering high-quality work. "
5.0Michael S. Cox
Professional Counselor
"Giselle not only brought an expert level of knowledge to the content she created but captured me as a person in my professional and personal life. I have been through a Brand Redesign and a Brand development . . . Answering the questionnaire provided space for me to think through these things . . . To be completely transparent, it informed my business plan to a great degree."
5.0
6+
design projects completed thus far this year.
6+
design projects completed thus far this year.
6+
design projects completed 2025
99%
Client satisfaction rate.
99%
Client satisfaction rate.
99%
Client satisfaction rate.
11+
Years of experience
11+
Years of experience
11+
Years of experience